Matched Betting

Matched Betting – How To Make Money From Bookmaker Offers

Matched Betting Definition – “A betting technique used by individuals to profit from the free bet incentives offered by bookmakers.  It is generally considered risk-free as it is based on the application of a mathematical equation rather than chance” – Matched Betting Wikipedia

Matched Betting Explained

Matched Betting is the process of eliminating risk from gambling.  This is one of the most popular sports betting strategies and it’s easy to see why!

There are lots of bookmaker offers available on a daily basis, ranging from sign-up offers for new customers, to daily free bets (reload offers) for existing customers!  With as little as 1 hour’s work each day, it is easily possible to make upwards of £1000 each month!  And what’s even better?  It’s completely tax free!

Matched Betting Strategies

There are a few different and effective strategies that come under the umbrella term of matched betting.  These sports betting strategies include arbitrage, back and lay betting using reloads or sign-up offers, dutching, accumulator refunds and each way offers plus more.

Worked Example Of A Bookmaker Sign-Up Offer

Almost every online bookmaker has a sign-up offer in the form of a free bet incentive, with one being Ladbrokes, who offer customers a £50 free bet when they deposit £50 using the promo code F50.

It is essential that you read the terms and conditions of each offer as they will all differ slightly.  Ladbrokes sign-up offer is as follows:

Open an account and deposit £50 using the Promo Code F50 and you will receive a free £50 bet.  The free bet will be activated when you place a qualifying bet of £50 at odds of 1/2 (1.50) or greater.

Step 1: The Qualifying Bet

We need to find a suitable qualifying bet which will minimise our qualifying losses.  The best way to do that is to use an oddsmatcher such as the one supplied by Oddsmonkey (HIGHLY RECOMMENDED).

We need to find a bet with with tight back and lay odds (to minimise the qualifying loss) and which also fits the qualifying criteria.  In this case, minimum odds of 1.50 (1/2).  Looking at the oddsmatcher below, we have identified the ideal bet.

Oddsmatcher provided by Oddsmonkey.

As we can see, Fandango, which runs in the 1620 at Epson is available to BACK at Ladbrokes at odds of 3.25 and is available to LAY at Smarkets at odds of 3.30 (more about Betting Exchanges here).  The next step is to enter these figures into a matched betting calculator (click here).

Matched Betting Calculator

So, if we place a £50 bet on Fandango to win via Ladbrokes, we will need to Lay Fandango on Smarkets with a stake of £49.54.  This means that we will lose £1.45 no matter the result of the race.


As soon as the bets have been settled, the £50 free bet will be credited to your account.  We need to find another bet via the oddsmatcher which has tight odds, however, it is advisable to pick a bet with higher odds (this will result in more profit being extracted from the free bet).

As we can see from the Oddsmatcher, Wishing Well is available to ‘Back’ at Ladbrokes at odds of 8.0 and ‘Lay’ at 8.60 at Smarkets.  We can now input these figures into the matched betting calculator which should be set to SNR (stake not returned).

No matter the outcome of the race, we are set to make a profit of £39.97 minus the qualifying losses which gives us an overall risk free profit of £38.52!

This is such an easy method of matched betting that literally anyone can do it!

Overall, matched betting provides a fantastic opportunity for anyone to make a second income.  What makes matched betting appealing is that there is minimal risk and it’s very straightforward to implement.

The only drawback is that it can be very time consuming trying to find suitable offers and free bets.  However, this is where a matched betting service can help out big time!

The Best Matched Betting Service

Thankfully, Oddsmonkey offer an excellent matched betting service where you can use a variety of tools such as an oddsmatcher, each way matcher, matched betting calculator.

They also have a huge community with great support which is ideal for beginners!  Not only this, you will have access to tons of free bet offers on a daily basis!

You can visit them here >>>

Matched Betting - How To Make Money Betting!
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Matched Betting - How To Make Money Betting!
The growing popularity of matched betting comes as no surprise as it's such a simple method which takes advantage of bookmaker free bet incentives and turns them into a profit no matter the outcome!
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The Matched Betting Site
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